Real Beauty, Less Waste
Since 1957, Dove has been committed to real beauty and real care. Now, with our Refillable Deodorant, we are taking the next step toward reducing packaging waste -- one refill at a time.
Our Mission
65+
years of care
150+
countries worldwide
50%
less plastic per refill
0%
aluminum in formula
Dove believes that beauty should be a source of confidence, not anxiety. Our Refillable Deodorant is part of our commitment to reduce virgin plastic use, aiming for half the plastic per refill compared to a standard deodorant stick.
The Dove Journey
Dove is Born (1957)
Dove launched its first product -- the Beauty Bar -- with its signature 1/4 moisturising cream formula, redefining personal care.
Real Beauty Campaign (2004)
Dove challenged beauty stereotypes by celebrating real women, sparking a global conversation about self-esteem and confidence.
Self-Esteem Project (2006)
Dove launched the Self-Esteem Project, reaching over 100 million young people with body confidence education and resources.
Sustainability Pledge (2017)
Dove committed to making all packaging from 100% recycled plastic and reducing virgin plastic use across its full product range.
Refillable Deodorant (2021)
Dove introduced its first refillable, reusable deodorant in a stainless steel case -- designed to be kept forever and refilled endlessly.
PETA Certified Cruelty Free
Dove is PETA certified as cruelty free globally, with no animal testing on any products or ingredients anywhere in the world.
The Refill Revolution
Every year, billions of deodorant sticks end up in landfill. With our refillable system, the beautiful stainless steel case is yours to keep -- simply swap in a new refill pod when you run out.
Refillable Design
Less Plastic Waste
Cruelty Free
0% Aluminum
Small changes add up. Each refill means less packaging, less waste, and a step toward a cleaner future. Real beauty starts with real action.
Our Commitment
Dove is committed to creating a positive impact through every product. From responsible sourcing to reducing packaging waste, every decision is guided by our care for people and the planet.
100% Recycled Plastic
All Dove packaging is made from 100% recycled plastic, and we continue to work toward eliminating virgin plastic across all product lines.
Responsibly Sourced
Our ingredients are responsibly sourced, with a commitment to transparency in our supply chain and sustainable farming practices.
Carbon Reduction Goals
As part of Unilever, Dove is committed to net zero emissions across its value chain by 2039, with science-based targets already in place.
Frequently Asked Questions
Contact
Questions about Dove products or your Digital Packaging Passport? We are here to help.
Contact Dove